BT is releasing a spiffy new service with all sorts of bells and whistles. Haven’t heard of it? That’s ok, they don’t really want you to…. yet.
The company is taking a cautious approach in the early stages of the roll-out, and is delaying an advertising push until next year. It is keen to avoid the kind of customer backlash suffered by rival telco Carphone Warehouse when it was swamped by demand for its free broadband service.
Lesson learned for some.
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