ZD Net has a good run down of why Talk Talk’s services aren’t free and how the quality of service is effected by the gimmick associated with the product.
Of course, getting Carphone Warehouse’s “free broadband” relies on having a fixed line and voice package with the company. As Disruptive Analysis’s Dean Bubley puts it: “I’m looking forward to Kelloggs bringing out a free broadband offer saying it’s the only one where you don’t have to get a mobile phone contract, you just have to buy 98,000 boxes of cornflakes.”
And if you’ve run across this blog and are thinking of signing up to Talk Talk’s service as a small business user, think again.
The biggest reason for this is quality of service. Internet service providers (ISPs) who offer free broadband are likely to try to put as many customers as possible onto the same network, to keep costs down. This makes for variable speeds — something the home user might put up with, but hardly suitable for a business trying to send or receive large amounts of time-sensitive data. The usage limits imposed by most domestic ISPs are equally unwelcome in the world of business, but one of the strongest cases for business customers paying a premium is based on customer service.
ZD Net article here.